The Academy of Birmingham Cosmetic Dentistry   12 Waterloo Street   Birmingham   B2 5TB      T: 0121 6338833
Harley Street dentist Dr Jag Shergill
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Cosmetic Dentist in Birmingham

Looking for a cosmetic dentist in Birmingham or a dental practice in Birmingham that offers the highest quality affordable dental and cosmetic treatments? the Academy of Cosmetic Dentistry is a centre for dental excellence. The academy is a dental clinic in Birmingham that sets the standard for modern dentistry in the midlands, with our team of dentists providing expertise in all aspects of cosmetic dentistry in Birmingham. At the academy we like to pride ourselves on the high level of patient care we provide, our services are tailored to your needs and we aim to make your dental experience as comfortable and relaxing as possible. Our Birmingham dental surgery provides the latest dentistry and our team of Birmingham dentists, nurses and hygienists are highly qualified. Our dentists have traveled extensively in the States and all over Europe in search of the latest dental techniques so that they can offer patients in Birmingham a world-class service. No longer is there a need to travel to Harley Street in search of exclusive private dentistry when you can experience the level of care and dental excellence here in the heart of Birmingham city centre. If you like the the service at our dental practice you can tell a friend by using this form.

Cosmetic dentistry in Birmingham

Cosmetic dentistry is where we excel, our dentists create beautiful flawless smiles. Many of our patients feel a boost in self esteem and confidence following treatment at our Birmingham dental surgery. If you require straighter teeth, whiter teeth, longer teeth shorter teeth or a full smile makeover the Academy can accommodate your dental needs. Services offered by our dentists in Birmingham include dental veneers to straighten teeth, repair chipped, broken or heavily discolored teeth, dental implants which are an ideal solution to replace missing teeth and can support a crown restoration or secure dentures in place. For dental implants in Birmingham the academy is a centre of excellence, Dr Jag shergill is a highly experienced implantologist using the latest dental techniques to provide you with the most aesthetically pleasing answer to missing teeth that are indistinguishable from your own. This is due to Dr Shergill's vast experience in cosmetic dentistry and artistic approach to his work. Dr Shergill offers training to dentists in Birmingham and takes referals from other dental practices in Birmingham for complex cases and dental implants.

Dental veneers

we offer the latest in dental veneers in Birmingham using only the highest quality biocompatible dental materials and the latest dental techniques we can create for you a perfect "Hollywood smile makeover". Dental veneers are essentially wafer thin shells of porcelain that cover the front surface of each tooth. they are accurately fabricated by our dental technician in Birmingham to give a perfect cosmetic fit and colour match. Veneers are typically used for smile makeovers, and covering crooked, chipped or discolored teeth.

Teeth Whitening

Teeth whitening or tooth whitening both amount to one and the same thing - a brighter confident white smile that can be achieved in a lunch hour. We provide the latest and most advanced system of teeth whitening in Birmingham as featured on Extreme makeover. Zoom2 tooth whitening in Birmingham, now you can have celebrity white smiles here at the academy. Our instantaneous whitening system uses the latest whitening gels that can make your teeth several shades lighter in the space of about an hour. During this time you can relax and listen to the music of your choice. We aim to make your dental experience as comfortable as possible. For those that wish to carry out the whitening in the comfort of their own home we offer professional home whitening kits with trays that are custom manufactured in our onsite laboratory to fit your teeth. This system offers a more gradual teeth whitening over a period of about 2 weeks.

Dental Implants

If you require dental implants in Birmingham then the academy is where you can meet highly experienced implantologists that will provide you with the perfect solution to missing teeth. They will look feel and function just like normal teeth. An implant is essentially a titanium post that acts as a tooth root to support a crown or even secure dentures in place. The implant is surgically placed into the jawbone and then integrates with the surrounding bone structure over a period of 6 months or so. One the implant has integrated than a restoration can be attached to the implant. Here at the Academy dental practice in Birmingham dental implants are fabricated to look indistinguishable from your surrounding teeth.

The Academy of Birmingham Cosmetic Dentistry.
The aim of the Academy is to provide affordable, high quality dentistry in the heart of Birmingham. Members of the Academy are highly experienced in their field, including Tom Nolan (Birmingham dentist), Anita Donnelly (practice co-ordinator), Sue and Diane (dental nurses), as well as Esther (receptionist).


Dr Jag Shergill - your dentist in Birmingham
Dr Shergill qualified as a dentist over 15 years ago at the University of Birmingham. He is the principal dentist at The Academy of Birmingham Cosmetic Dentistry and treats patients from all over the UK and the world. He has a reputation for consistent, high quality work.

Dr Shergill's particular expertise is in cosmetic dentistry, smile makeovers, ZOOM teeth whitening, dental implants and complex cases. Not only does he advise and tutor other dentists but he also treats them.

He has travelled and studied from eminent dental surgeons in London, Marseilles (France), Lisbon (Portugal), Gothenburg (Sweden) and South Africa. He is currently involved with an MSc in Implant Surgery at Warwick Medical School.

Outside of work, he spends time on all sports, motor racing, flying helicopters and enjoys excessive amounts of socialising.

Dental implants offer a permanent solution for your missing teeth.

A dental implant is essentially a substitute for a natural root and commonly it is screw or cylinder shaped.

Each implant is placed into a socket carefully drilled at the precise location of the intended tooth. Often the implant can be placed at the same time as removal of the tooth all on the same day.

If an implant has a screw-thread on its outer surface it can be screwed into position and if it does not, it is usually tapped into place.

The main aim during installation of any implant is to achieve immediate close contact with the surrounding bone. This creates an initial stability, which over time is steadily enhanced by further growth of bone into microscopic roughnesses on the implant surface.

In order to support replacement teeth, dental implants normally have some form of internal screw thread or post space that allows a variety of components to be fitted.

Once fitted, these components provide the foundation for long-term support of crowns, bridges or dentures. Click here for illustrated information.

A veneer is a thin layer of porcelain made to fit over the front surface of a tooth, like a false fingernail fits over a nail.

Veneers make teeth look natural and healthy, and because they are very thin and are held in place by a special strong bond (rather like super-glue) very little preparation of the tooth is needed.

Porcelain veneers can improve the colour, shape and position of teeth.

A precise shade of porcelain can be chosen to give the right colour to improve a single discoloured or stained tooth or to lighten front teeth (usually the upper ones) generally.

Veneers can also be used to close small gaps, when orthodontics (braces) are not suitable.

If one tooth is slightly out of position, a veneer can sometimes be fitted to bring it into line with the others.

A veneer can make a chipped tooth look intact again. The porcelain covers the whole of the front of the tooth with a thicker section replacing the broken part.

Bonding: sometimes instead of a porcelain veneer, a natural colour composite bonding material is used instead of porcelain. A natural-coloured filling material can be used for minor repairs to front teeth like chipped or broken tooth corners.

A veneer can make a chipped tooth look intact again. The porcelain covers the whole of the front of the tooth with a thicker section replacing the broken part.

Dental decay happens when the enamel and dentine of a tooth become softened by acid attack, producing a cavity (hole). If the decay is not too serious, our Birmingham cosmetic dentists will remove all the decay and restore the tooth with a white (tooth coloured) filling. We can also safely replace silver (amalgam) fillings

Do you want ZOOM! ?
The Zoom! Chairside Whitening System is a scientifically advanced tooth whitening procedure. Its safe, effective and fast, very fast. In just over an hour your teeth will become dramatically whiter. The zoom light and gel work to gently penetrate your teeth, breaking up stains and discolouration. With proper care your smile will sparkle for years.

Zoom! Chairside Whitening system is ideal for anyone looking for immediate results. The convenience of Zoom! In comparison to days of wearing trays or strips, makes it the perfect choice for the busy individual.

Get ready to ZOOM!
The Zoom! In-office Whitening System will make your teeth dramatically whiter in a little over an hour. The procedure is simple. It begins with a short preparation to cover your lips and gums, leaving only your teeth exposed.

The Zoom! Clinician then applies the proprietary Zoom! Whitening gel, which was designed to be used with a specially designed light.


The zoom light and gel work to gently penetrate your teeth, breaking up stains and discolouration. With proper care your smile will sparkle for years.

Tune in to Zoom!

Take your first step to feeling good, looking great and making a memorable impression every time you smile. You owe it to yourself!



Frequently Asked Questions
What is Zoom!® tooth whitening?
What causes tooth discoloration?
Who may benefit from tooth whitening?
Do many people whiten their teeth?
Is whitening safe?
How long do the results last?
Is there any difference between over-the-counter tooth whiteners and Zoom!?

Zoom! In-Office System Questions
How does the Zoom! In-Office procedure work?
What does a patient experience during the Zoom! In-Office procedure?
Are there any side effects?
How is exposure to the Zoom! light controlled?
How long does Zoom! In-Office Whitening take?

Zoom! Take-Home System Questions

How does the Zoom! Take-Home System work?
How long does Zoom! Take-Home Whitening take?
How is the Zoom! Take-Home System different from the Zoom! In-Office System?


What is Zoom! tooth whitening?
Zoom! is a bleaching process that lightens discoloration of enamel and dentin.

What causes tooth discoloration?
There are many causes. The most common include aging and consumption of staining substances such as coffee, tea, colas, tobacco, red wine, etc. During tooth formation, consumption of tetracycline, certain antibiotics or excessive fluoride may also cause tooth discoloration.

Who may benefit from teeth whitening?
Almost anyone. However, treatment may not be as effective or some as it is for others. Our team of Birmingham dentists can determine if you are a viable candidate for this procedure through a thorough oral exam, including a shade assessment.

Do many people whiten their teeth?
More people than you might imagine. A bright, sparkling smile can make a big difference for everyone. The Zoom! Whitening System makes it easier and faster than ever before.

Is whitening safe?
Yes, extensive research and clinical studies indicate that whitening teeth under the supervision of a Birmingham dentist is safe. In fact, many dentists consider whitening the safest cosmetic dental procedure available. As with any tooth whitening product, Zoom! is not recommended for children under 13 years of age and pregnant or lactating women.

How long do the results last?
By following some simple post whitening care instructions, your teeth will always be lighter than they were before. To keep your teeth looking their best, we recommend flossing, brushing twice daily with Zoom! Whitening Toothpaste, and occasional touch-ups with Zoom! take-home gel. These are professional formula products designed specifically to keep your teeth their brightest. They are available only through your dental professional.

Is there any difference between over-the-counter tooth whiteners and Zoom!
Yes! Consulting your dental professional is always the first step to whitening your teeth safely. Plus, over-the-counter tooth whitening strips, brush-on gels and toothpastes take weeks or months to whiten your teeth just a few shades. Zoom! is clinically proven to whiten your teeth eight shades in one hour or six shades in just one weekend.* Only a dentist can get your teeth this white, this fast.

How does the Zoom! In-Office System work?
The Zoom! light-activated whitening gel's active ingredient is Hydrogen Peroxide. As the Hydrogen Peroxide gel is broken down, oxygen enters the enamel and dentin, bleaching colored substances while the structure of the tooth is unchanged. The Zoom! light aids in activating the Hydrogen Peroxide and helps it penetrate the surface of the tooth. A study has shown that use of the Zoom! lamp increases the effectiveness of the Zoom! gel by 33% or more, giving an average improvement of eight shades*.

What does a patient experience during the Zoom! In-Office procedure?
During the procedure, patients may comfortably watch television or listen to music. Many actually fall asleep. Individuals with a strong gag reflex or anxiety may have difficulty undergoing the entire procedure.

Are there any side effects?
Some people experience temporary increased tooth sensitivity to cold during treatment. These symptoms disappear within 1-3 days after interruption or completion of the treatment.

How is exposure to the Zoom! light controlled?
The Zoom! procedure requires that all soft tissue in and around the mouth be protected. The clinician is required to monitor the procedure to insure any exposed skin or tissue is isolated and protected. Protective eyewear is required during the procedure. Light sensitive individuals including those undergoing PUVA (Psoralen+UV Radiation) therapy or other photo-chemotherapy, as well as patients with melanoma, should not undergo the Zoom! In-Office procedure. Also patients taking any light sensitive drugs or substances, whether over-the-counter, prescription or homeopathic, should consult their primary physician prior to procedure. Anyone who is not eligible for Zoom! In-Office for these reasons may be an excellent candidate for Zoom! Take-Home.

How long does Zoom! In-Office Whitening take?
The complete procedure takes just over an hour. The procedure begins with a preparation period followed by one hour of bleaching. A five minute fluoride treatment completes the procedure (a cleaning is recommended prior to the actual Zoom! Whitening session).

How does the Zoom! Take-Home System work?
Zoom! utilizes a breakthrough dual barrel chemistry that is engineered to accelerate whitening efficacy in two unique ways. First, it utilizes a breakthrough surfactant technology for improved gel penetration. Second, it helps to control the activation of Hydrogen Peroxide. This innovative formula creates an activation matrix that helps regulate the release of free radicals for optimal results. A recent study showed that the Zoom! Take-Home System delivers an average of six shades* after three applications.

How long does Zoom! Take-Home Whitening take?
The Zoom! take-home gel is designed to be worn between four and eight hours per application. Your dental professional will advise you on how long you should wear each application. Most people prefer to wear it over night while they sleep, but you can also wear it during the day if that works better for you. A recent study showed that you can achieve an average improvement of six shades* after just three applications. However, individual results may vary. Your dental professional will help you determine how many applications are right for you.

How is the Zoom! Take-Home System different from the Zoom! In-Office System?
The main difference between the two systems is that you use the Zoom! Take-Home System in the convenience of your own home over a few days or nights. The Zoom! In-Office System is performed entirely in the office.
* Individual results may vary. Take-home results based on overnight wear.